A study led by Katy Tam, a social psychologist from the University of Toronto Scarborough, sought to explore the relationship between digital switching in videos and boredom.

Boredom arises when individuals fail to feel fully engaged with an activity, leading to a sense of disinterest.

Experimental Approach

Tam, alongside Michael Inzlicht, conducted experiments where participants rated the interest levels of various YouTube videos, ranging from dull footage to engaging content like cat videos. The participants were then subjected to conditions where they could skip or fast-forward through videos or were required to watch them entirely. They were asked to report their levels of boredom, satisfaction, and attention.

Unexpected Findings

Contrary to participants' expectations, data from the study revealed that digital switching actually heightened feelings of boredom. Rather than alleviating boredom, this behavior led to less meaningful and engaging viewing experiences. Results were consistent whether participants switched between videos or fast-forwarded within a single video.

Implications and Personal Reflections

Recommendation for a More Enjoyable Viewing Experience

Tam suggests that individuals pause and consider before resorting to skipping or fast-forwarding through videos. By allowing videos to unfold naturally and paying attention, viewers can create a more immersive experience that enhances enjoyment.

Personal Transformation

As a result of her research, Tam has adapted her own video-watching habits. She now advocates for a focused and patient approach to watching content, particularly in genres like dramas. Being mindful of skipping behaviors can lead to a more fulfilling and less boring viewing experience.