Travel industry experts are predicting several trends that will influence how people travel in 2025.
These forecasts are based on survey data, user behavior, and future bookings, offering insights into upcoming travel patterns and preferences.
Jenny Southan, CEO of Globetrender, a prominent travel trend forecasting agency, explains that trends in travel provide clarity and guidance in a rapidly changing world. They offer a shared narrative that helps people connect with the world around them and understand their place within global travel.
Cultural futurist Jasmine Bina, CEO of Concept Bureau, sees travel trends as a reflection of people's deepest desires when everyday routines are disrupted. These trends reveal a longing for transformation and a search for connection to something larger than oneself amid economic uncertainties and geopolitical tensions in 2025.
Top Travel Trends for 2025
Noctourism:
Noctourism, focusing on nighttime travel experiences like stargazing and aurora viewing, is on the rise for 2025. Travel firms are highlighting destinations such as Finnish Lapland and Norway's Lofoten Islands for prime opportunities to witness natural phenomena under the night sky.
Calmcations:
Calmcations, trips designed for tranquility and relaxation, are gaining popularity in response to noise pollution concerns. Havila Voyages in Norway offers quiet escapes along the coast, while retreats like Majamaja in Helsinki provide tech-free cabins to help travelers unwind and reconnect with nature.
Travel meets AI:
The integration of artificial intelligence (AI) in trip planning is expected to increase in 2025. Companies like Amadeus and Byway are utilizing AI to simplify travel itineraries and enhance customer experiences. From flight-free holidays to AI-powered hotel amenities, technology is transforming how people plan and enjoy their trips.
The return of the holiday romance:
Amid digital burnout, there's a resurgence in seeking real-life connections and meaningful interactions during travel. Group travel options and social adventures for solo travelers are expanding, offering opportunities to form new relationships beyond the digital realm.
Off-the-beaten-track goes mainstream:
After grappling with overtourism issues, travelers are increasingly drawn to off-the-beaten-path destinations where they can experience authentic cultural exchanges. Companies like Airbnb and luxury tour operators are highlighting unconventional destinations like Uzbekistan and East Africa's islands to cater to this growing trend.
Coolcations and off-season safaris:
Travel preferences are shifting towards cooler climates and off-peak seasons, driven by climate change and a desire for unique experiences. Northern Europe and off-season safaris are becoming popular choices for travelers seeking unconventional holiday destinations.
Nostalgia travel:
Nostalgia tourism, characterized by a revival of past trends and experiences, is on the rise. As millennials seek to rediscover the joys of their childhood holidays, summer camps, Eurocamping, and retro-themed accommodations are expected to see increased interest in 2025. This trend reflects a desire for escapism and comfort in uncertain times.
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